It’s become intrinsic to how Callaway create new clubs. But what is Artificial Intelligence and how does it help golf club design? Let’s take a closer look.

Winter has arrived. The combination of cold gusty winds and icy rain is bad news for the golfer lacking the necessary layers to stay warm on the course this winter. A cosy sweater is not enough. Where winter golf is concerned, it’s all about the layers. These layers work together to keep you warm, dry,… Read more »

No matter what level you play at, there’s a golf ball that will suit your game. Selecting the right one shouldn’t be overlooked, for it’s the one piece of equipment you use on every shot. Just because you’re a high handicapper, your equipment choice isn’t any less important. In fact, high handicappers have a huge… Read more »